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Timely Delivery or Product Quality? A Conflict As Old As Time.

  • Writer: Martha Ware
    Martha Ware
  • Sep 23, 2024
  • 3 min read

I once wrote a case study that explored a conflict in a small tech start-up between two key team members, James and Maria. Their differing management styles and goals created tension, threatening the success of their project and company morale.


The conflict arose during the development of a new mobile app. James pushed the team to complete the project within the original three-month deadline. At the same time, Maria argued that the product needed additional time for quality control and user testing. She insisted that releasing the product prematurely would damage the company's reputation and lead to user dissatisfaction.


James was feeling pressure from investors and his co-founders. He believed Maria's insistence on extra testing would slow the team down. This clash between speed and quality grew into an argument in a team meeting, where the rest of the employees felt uncomfortable but did not intervene. 


Sounds familiar? In a world dominated by deadlines, prioritizing quality is sometimes tricky. How do we resolve the conflict between James and Maria? It's easy to see that timely delivery and product quality are essential. And so are both James and Maria!


James is a highly experienced software developer and a co-founder of the company. Maria is responsible for product development from a user experience (UX) and design perspective. 


While James has a dominating style and tends to speak loudly and assertively, Maria is an introvert and tends to be avoidant. 


Different conflicts are detected in this situation. 


The Economic Conflict (Scarcity of Resources) is apparent in this conflict: This start-up operates with limited financial resources. Investors have imposed strict deadlines for product delivery, creating pressure on James to push the project forward quickly. The company needs a successful product launch to secure additional funding, which adds stress to the entire team. James is acutely aware of this and feels Maria's approach may jeopardize the company's financial future.


There is also a Value Conflict (Quality vs. Speed): Maria and James are conflicted over their values regarding the project. Maria values high-quality work and is concerned about the company's long-term reputation. She believes that sacrificing quality for speed is a short-sighted strategy. On the other hand, James values speed and efficiency, driven by the need to meet investor demands and maintain the company's momentum. This clash in values leads to misunderstandings and a communication breakdown.


There can also be hidden issues, such as Maria feeling intimidated by his ranking in the company. If the conflicts are not resolved, the project and the company risk serious consequences, such as decreased productivity, employee morale, and potential financial loss.


Many strategies can be used to avoid or minimize the conflicts in this project.

Clear communication is vital in any project, as is clarity of roles and responsibilities. 


In this situation, a third party, whether someone from HR, a facilitator, or a neutral mediator, helps mitigate the conflict. A third party, considering dispositional and situational factors, can facilitate a constructive dialogue and balance competing priorities. Also, when disputes arise, they trigger emotional responses, and the parties start to be single-minded, looking at only one way to do things and reach their goals. A facilitator might help explore possibilities. By fostering a collaborative discussion, the facilitator may also help the parties to maintain a good relationship.


How should we deal with conflict?

a) Active listening is of the utmost importance. 

b) Open communication helps set the tone for creative ideas and innovative possibilities. 

c) Using a collaborative approach, you foster an environment where possibilities are explored and several outcomes brew. 

d) Always find interests behind positions - instead of focusing on the how, focus on the way. 

e) Find common ground and establish mutual goals.  

f) Defining roles and responsibilities leads to a more efficient and harmonious workplace. This clarity improves individual performance, enhances teamwork, conserves energy, and fosters a positive work environment. 

g) Stick to the facts.

h) Commit to carrying out an effective action plan. 


In today's world, conflict is an inevitable part of life, especially in the workplace. Throughout my journey, I've had the opportunity to dive deep into understanding the different types of conflicts, mastering conflict resolution skills, and exploring the complexities of intercultural conflicts. These experiences have broadened my perspective and sharpened my approach to creating harmonious, productive environments.


Conflicts are created equal. Conflicts can arise from different sources, each requiring a unique approach to resolution. From value conflicts, where personal beliefs or principles clash, to economic disputes, often fueled by the scarcity of resources, the causes of conflict are as varied as the individuals involved.


Effective conflict resolution is about skill-building, and an interest-based negotiation can be particularly transformative. This approach shifts the focus from what people want (their positions) to why they want it (their interests). Digging deeper into both parties' underlying needs and concerns makes it easier to craft solutions that feel fair and satisfying to everyone involved.

 
 
 

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